ABSTRACT
E-Commerce stands for Electronic Commerce. E-Commerce is improving standard among the commercial community in worlds, about the opportunities offered by E-Commerce. E-Commerce as part of the information technology revolution became widely used in the world trade in general and Indian economy in particular. With advancements in technology, there is many changes has been occupied. In India, across more than 6,50,000 villages and approximately 40% living below poverty line. Literacy rate is 75.08% but rural literacy rate is 71 %. Whereas computer literacy rate is just 6.5% so that E-Commerce is facing many pros and cons. Nowadays in India government is promoting the DIGITAL INDIA campaign so that people can transact and aware of E-Commerce.In the backdrop of all these scenarios the present paper makes an attempt to highlights the favour of E-Commerce in India, and to understand the disfavours of e-commerce in India. There are many reasons for which, E-commerce is playing a vital role in India at the same time there are some fraudulent activities in other views. So this papers tries to explain about the positive and negative aspects of E-commerce in India.